Smaak Amsterdam was founded by André Grundmann in 2010 and soon became a grown-up bag and accessory brand. Smaak is an Amsterdam based label with only one goal: to create the most beautiful bags in Amsterdam and beyond.
The collection is characterized by color and quality. Every season there is a great variety in cute clutches, pretty purses and stylish shoppers. Alongside the seasonal collections, you will also find the Icon-collection consisting of our most popular bags.
Smaak Amsterdam is a down-to-earth, yet feminine brand. With its timeless designs, your bag will never go out of style. The woman who wears a Smaak-bag is confident, independent, on-trend and knows what she wants. Everything in the Smaak-collection is made out of the finest leathers and with sustainable hardware. Get your favorite bag in classic colors like black, grey and camel or go for a more seasonal color, think coral for summer and army green for winter
There are as of yet five Smaak Amsterdam Stores, two in Amsterdam, one in Rotterdam, one in The Hague and one in Den Bosch. Please feel welcome to visit one of our shops, we love to help you choose your new favorite bag. If you’re not based in The Netherlands, do not worry. We ship worldwide, so you can enjoy these beautiful bags and accessories wherever you prefer.